Privacy Policy

Introduction

Welcome to the Privacy Policy for AuraShades. Our commitment to clarity extends beyond our lenses to the protection of your personal information. This policy outlines how we collect, use, protect, and handle your personal data when you purchase our premium sunglasses, order prescription lenses, use our Virtual Try-On tool, or interact with our support teams. Your trust is the foundation of our relationship with our community, and we are dedicated to safeguarding your data with the utmost seriousness and integrity.

Information We Collect

To provide our premium products and personalized services, we may collect and process the following categories of information:

• Contact & Delivery Details: Your full name, email address, phone number, and physical shipping address(es). These are essential for us to deliver your orders and communicate with you effectively.
• Order History: Details of your past purchases, including the sunglass models, frame colors, lens types, and order dates. This allows us to provide a seamless customer experience and personalized recommendations.
• Prescription Information (for Rx orders): If you order prescription lenses, we collect your optical prescription details, including sphere (SPH), cylinder (CYL), axis, and pupillary distance (PD). This is sensitive health information that we treat with the highest level of security and confidentiality.
• Payment Information: Your payment details are processed securely by our certified third-party payment gateways (e.g., Stripe, PayPal). AuraShades does not store your full credit card number or CVC code on our servers.
• Virtual Try-On Data: When you use our AR Virtual Try-On feature, our software processes a temporary map of your facial landmarks to correctly position the virtual glasses. This data is processed in real-time on your device, is not stored by us, and is not linked to your personal identity.
• Account Information: If you create an account, we securely store your login credentials to provide you with access to your order history and saved addresses.
• Professional & Partnership Details: For our optical partners, corporate clients, and retail stockists, we may collect information such as company name, business address, and the contact details of relevant personnel for account management.
• Technical Data: Your IP address, browser type, device information, and operating system when you visit our website, collected for security, performance optimization, and fraud prevention.
• Website Usage Analytics: Anonymized data collected via cookies and similar technologies to improve our website's functionality, user experience, and the relevance of our collections.
• Customer Feedback: Reviews, testimonials, survey responses, and other feedback provided to our team, which helps us enhance our products and services.

How We Use Your Information

Your data is essential for us to perform the following core functions:

• To process, fulfill, and deliver your orders for sunglasses and other accessories.
• To accurately craft and fit custom prescription lenses into your chosen frames in partnership with our optical labs.
• To manage your customer account, providing access to order history and simplifying future purchases.
• To improve our product collections, frame designs, website functionality, and overall service based on customer interactions and feedback.
• To communicate with you regarding your order status, shipping updates, and (with your explicit consent) newsletters about new collections, technologies, or company news.
• To provide swift and knowledgeable customer support for any inquiries or issues, including fit adjustments and warranty claims.
• To prevent fraudulent activity and ensure the security of our customers and our online platform.
• To comply with all applicable legal and financial record-keeping obligations.

Data Security

We implement rigorous, state-of-the-art security measures to protect all customer data. This includes end-to-end SSL/TLS encryption for all data transmitted via our website, secure cloud infrastructure, and strictly limited, role-based internal access to sensitive information. We apply heightened security protocols for sensitive health data, such as prescriptions, ensuring it is encrypted at rest and in transit and accessible only to authorized optical specialists. All personal details are treated with the utmost confidentiality.

Data Sharing

To fulfill our services, we share necessary information with a small circle of essential, trusted partners who are bound by strict confidentiality agreements. These include: our third-party payment processors who securely handle transactions; our logistics and delivery partners (e.g., DHL, FedEx) who bring your order to your door; and our specialized, certified optical labs who craft your prescription lenses. We only provide these partners with the specific information required to perform their designated service. We may be required to disclose certain data to regulatory or law enforcement authorities if compelled by a legal order. We will never sell or rent your personal data to third-party marketers.

Your Rights

As a valued customer of AuraShades, you have the right to:

• Request access to the personal data and order history we hold about you.
• Update or correct your personal information at any time through your customer account or by contacting our support team.
• Request the deletion of your account and personal data, including prescription information, subject to our legal obligations to maintain certain records.
• Opt out of promotional marketing communications by using the "unsubscribe" link provided in every email newsletter.
• Manage your cookie preferences through your web browser's settings or our cookie consent banner.
• Continue to receive essential service-related communications (such as order confirmations and shipping alerts) even if you opt out of marketing emails.

Changes to Our Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices or for other operational, legal, or regulatory reasons. Any significant revisions will be communicated to our customers via email or a prominent notification on our website. The "Last Updated" date at the top of this policy will always reflect the latest version. Your continued use of our services after such changes constitutes your acceptance of the new policy.